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Career in Media Studies


Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies.[1]

Media studies is a discipline and field of study that deals with the content, history, and effects of various media (the mass media). Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, feminist theory, and information theory.

Media Studies is a fast-growing academic field in India, with several dedicated departments and research institutes. With a view to making the best use of communication facilities for information, publicity and development, the Government of India in 1962-63 sought the advice of the Ford Foundation/UNESCO team of internationally known mass communication specialists. They recommended setting up a national institute for training, teaching and research in mass communication. Anna University was the first university to start Master of Science in Electronic Media program. It offers a five years integrated program and a two years program in Electronic Media.

Media Studies Includes:

  • Mass Media

  • Print Media

  • Social Media

  • Electronic Media

  • New Media

  • Multimedia


Media studies graduates typically enter careers in the media, cultural and creative industries. Areas of work include television and radio, film and video, digital media, computer games, journalism, writing and publishing, PR and media practice.

Employers include:

  • communications agencies

  • the Civil Service

  • further and higher education institutions, such as colleges and universities

  • local government

  • marketing organisations

  • media companies

  • the newspaper industry

  • PR consultancies

  • publishing companies

  • TV and radio companies.


There are various requirements for Media Studies that they need to fulfil to pursue a career in it. The requirements are classified under three heads –



There is a range of apprenticeships linked to an interest in media studies including:

  • arts, media and publishing, e.g. digital design, digital journalist

  • advertising & marketing, e.g. digital marketing, social media & digital marketing

  • information technology, e.g. web developer

Academic subjects – such as A levels   

  • You can study media studies.

  • Related subjects include English language, English literature, English language & literature, sociology, philosophy, psychology, drama, communication, film, government and politics, religious studies, foreign languages. 

Applied and job-related learning

There is a range of vocational qualifications (such as BTECs, NVQ/SVQs and Diplomas) linked to an interest in media studies including:

  • performing arts

  • broadcast & media

  • publishing and journalism

  • advertising and marketing

  • arts, crafts & design

  • information technology

  • travel and tourism

Job options

--Jobs directly related to your degree include:

--Jobs where your degree would be useful include:

Remember that many employers accept applications from graduates with any degree subject, so don't restrict your thinking to the jobs listed here.

Bachelor of Mass Media (B.M.M.)Under-Graduate3 years10+2 (any discipline)Mostly institutions/colleges conduct their own entrance tests. Some colleges take direct admissions on merit basis.--₹8,000 to ₹7,50,000RegularSpecial Correspondent, Public Relations Officer


The mix of theory and practice in a media studies degree helps you to develop skills in the following areas:

  • critical analysis

  • research

  • commercial and cultural awareness of the media and creative industries

  • teamwork

  • initiation and development of creative work in writing, audiovisual or other electronic media

  • a flexible, creative and independent approach to tasks

  • the ability to work to a brief and meet deadlines.

Courses focus on the communication of information across different mediums. The ability to communicate information clearly and effectively is an essential skill all employers look for.

  • Teamwork

You’ll need to be able to listen to other team members and take on board each other’s opinions and ideas.

  • Technical ability

You may need particular technical skills and specialist knowledge of how things work or need to be designed and built.

  • Problem solving

Some jobs particularly require problem solving skills and creative thinking to recognise problems and their causes, to identify a range of possible solutions and then assess and decide the best way forward.

  • Time management

You’ll need to be able to manage your time efficiently and make deadlines.

  • Organisation

You’ll need to be able to plan and schedule work. This could include being able to prioritise what needs to be done and by when.

  • Communication

If your job requires verbal communication, you may need to write or give speeches and presentations. For jobs which require written communication skills, you will need to write clearly and convincingly – you could be producing or dealing with legal documents or writing articles for a newspaper. You may also require good listening skills, the ability to negotiate, or to be persuasive.

  • Creativity

You may need specific artistic or design skills for a job, or you may need to draw on a good imagination to come up with creative solutions to business challenges.

  • Attention to detail

You'll need to be thorough and focused on details of a task. You'll monitor and check work, information, or plans.

  • Discipline

You need to know and do what is expected of you. This ranges from organising yourself, being on time, to being responsible. Some jobs need particular discipline skills such as being able to persevere with the task and plans until you accomplish them, or following strict procedures.

  • Literacy

You’ll need good reading and writing skills. This could include a good standard of spoken and written English, and good knowledge of spelling, punctuation, and grammar.

  • IT

You’ll need to be able to send and receive emails and use the internet effectively in most jobs. There are also a growing number of job roles which require more advanced technical and specialist software skills.

  • Interpersonal skills

You’ll need listening and speaking skills, as well empathy to build friendships and ensure good working relationships.


You may choose further study because it's essential for your career path or highly desirable for entry into your chosen career, for instance if you wish to gain entry to a career in teaching or media law, or to branch into journalism or public relations.

Successful completion of postgraduate study does not guarantee entry into any particular area of work but it will enhance your skills and offer you more networking opportunities. Consider your longer term career aims to decide if it is necessary for you. It may be possible to build all the necessary experience you need, while in employment.

Media is a highly popular (and therefore competitive) field, so experience is critical. You'll need to be motivated and persistent in your applications.

To gain work experience and build up a portfolio of work, contact radio, television, newspaper, PR or advertising agencies (whichever match your career preferences) and ask about opportunities. Look out for summer placements, part-time and voluntary opportunities while on your course during the summer holidays or evenings and weekends. It may also be useful to get involved with your university radio station, paper or publications office.

Some courses offer the opportunity to undertake a work placement with a media or related company. This provides an excellent opportunity to develop practical and professional skills and to make industry contacts.


The average pay for a Media Manager is ₹45,000 to ₹50,000 per year. A skill in Media Management is associated with high pay for this job.


What do media studies graduates do?

The top jobs held by media studies graduates employed in the UK six months after graduation are marketing associate professionals, sales and retail assistants, arts officers, producers and directors, photographers and broadcasting equipment operators.

Careers using media studies

Actors work in film, TV and the theatre.

Requiring a degree/Level 4-6 qualification

Advertising account executives provide the link between an advertising agency and its clients.

Magazine journalists research and write news articles and features for all sorts of publications.

A sub editor is in charge of checking all written content before it is published in print or online.

Media buyers buy advertising space in newspapers and magazines, on TV, radio and cinema.

Arts administrators manage projects and activities in the creative sector.

Broadcast journalists report the news on TV, radio and online.

A cinematographer is the head of the camera and lighting crew working on a film or TV set.

Computer games testers are part of the quality assurance (QA) team.

Copywriters write advertising and marketing content.

DJs play music for audiences at live venues, or entertain radio audiences.

Requiring Level 3 qualifications

Editorial assistants provide support at all stages of the publication process in print and online.

Medical illustrators produce photographs, videos and graphical images for use in healthcare.

Newspaper journalists research and report the news, publishing their work in newspapers and online.

Photographers take pictures of people, landscapes or things.

Primary school teachers teach children from the ages of four to 11

Proofreaders check and edit written documents, articles and books.

Public relations officers are responsible for managing the reputation of a company.

Secondary school teachers teach children from the ages of 11 to 18.

A social media manager looks after a company’s social media channels.

Television presenters front factual and entertainment television shows

Producers manage media projects from beginning to completion.

Theatrical producers are creative decision-makers who manage all aspects of putting on a production.

Camera operators record images, set up equipment, plan shots and sort technical and lighting issues.

User acceptance testers test websites and software to see if they work properly before they go live.

Video editors bring together pictures and sound to produce a piece for film or television.

A web content manager is responsible for the information that appears on a company's website.

Web editors publish and curate content on websites.

Writers write articles, books, comics and screen plays.

Youth and community workers provide support for young people.

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