WHAT IS MARKETING?
Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customer’s needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce.
WHO CAN ENTER THIS FIELD?
Job questers who love to meet more customers and have a flair for selling can opt for a marketing career. The career has an excellent opportunity and enhanced amount can be earned in the marketing field.
JOB DUTIES:
The primary duties of any marketing executive are to formulate new strategies for promoting a product
The roles for marketing executives are many where a few of them are distribution, planning, public relations, advertising, product development, event organization, research and sponsorship.
Marketing professionals are found both in public as well as private sector in a number of departments such as retailing, financial, media industries, and more.
The primary duties of marketing professional vary depending upon the organization and some concerns focus on selling the product and some work towards creating awareness of the product
Marketing professionals also make an analysis of demand in the market, price and the prevailing competition.
They write reports and also monitor performance of the product.
EDUCATIONAL QUALIFICATION:
There is no specific educational qualification but a graduate from any discipline who has interest in selling can come forward for marketing jobs.
Certain high profile companies look forward for candidates with post graduation in marketing, statistics or business.
CAREERS IN MARKETING:
Marketing engineer
Chief marketing officer
Marketing executive
Paid advertising
Content creator
SEO (search engine optimization)
Marketing manager
SKILLS REQUIRED:
Interpersonal skills
Numeracy and analytical ability
Influencing and negotiation skills
IT skills
Creativity and imagination
Team work
SALARY:
The salary for marketing professionals would be 12k to 15k and one with a master's degree and experience can gain 18k to 23k. Salary again depends upon the type of organization one works in. Public sector companies pay well than the private sectors
FREQUENTLY ASKED QUESTIONS:
Is marketing a good career?
ANS: Yes one’s experience of working in marketing will largely depend on the company and will largely depend on the company and the role. But whatever marketing role one chooses, they can expect a varied workday, a great work-life balance, good pay and plenty of opportunities to be creative.
Do you need a degree to get into marketing?
ANS: The route to marketing has traditionally mirrored that of most professional services; Undergraduate course followed by the bottom rung or bespoke graduate training scheme. Unlike law or accountancy, however, it is not necessary to have a related degree to enter the marketing profession.