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Career as a Graphic Designers

Who is Graphic Designer?

A graphic designer is a profession which involves the graphic design and graphic arts industry. Graphic designersconstruct images, typography, or motion graphics to create a piece of design. He creates visual notions to convey knowledge or message through photos and art.

Graphicdesign is the art of creating visual matter to conveyideas. Graphic designers mustmake use of their visual imagination and creative techniques, use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.

Role of Graphic Designers

Graphic designers create visual notions, using software or manually by hand, to sharemessages that inspire, inform, and captivate consumers.

A graphic designer has to create posters, bus wraps, billboards, packaging, logos and marketing materials, depending on the industry. Selecting photos and typefaces, and developing layouts for advertisements, annual reports, brochures, magazines and other projects also are a part of their job.

Graphic designers must work with both text and images. They often decide on the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a print or webpage. While working with text in layouts, graphic designers work closely with writers who choose the words and decide about the nature of the words, whether to put into paragraphs, lists, or tables. Graphic designers use images, text, and color to transforms statistical data into visual graphics and diagrams, which can make complex ideas more comprehensible.

Graphic design is also important in the field of sales and marketing of products and is a vital component of brochures and logos. Therefore, graphic designers also are called graphic artists or communication designers, who work closely with people in advertising and promotions, PR, and marketing.

Graphic designers must maintain with new and updated computer graphics and design software. They have to create designs that are artistically interesting and pleasing to clients and consumers.

In short, Graphic designers typically do the following work:

  • Meet with clients or the art director to determine the scope of a project

  • Advise clients on strategies to reach the target audience

  • Regulate the message the design should portray

  • Create images that identify a product or convey a message

  • Develop graphics for product illustrations, logos, and websites

  • Select colors, images, text style, and layout

  • Present the design to customers or the art director

  • Incorporate changes recommended by the clients into the final design

  • Review designs for errors before printing or publishing them


1. Graphic Designer Marketing-

Graphic designers specialized in marketing and advertising will be in tune with visual content and engages the brand’s target audience. They work with companies to create the visuals for ads for vehicle wraps, in magazines and in other types of print and digital marketing.

These designers work with various mediums in order to effectively meet the needs and wants of their clients. Understanding how to work for both print and digital is crucial for designers, so that they can confidently meet the needs and wants of any client.

Social media graphics, email marketing templates, and content marketing are some of the roles of digital marketing and advertising designers.

2. Production Design-

Production design includes the visual components used in stages, sets, films, concerts etc. The creativity used in the films; concert is the work of a graphic designer.

3. Product Package Design

Packaging is a very important element of graphic design. Packaging should be attractive, convenient to use, offer a sense of transparency and importantly display the logo. A convenient design can also increase chances of purchases of the product by the clients.

4. Environmental Design

Visual elements used in the environment such as architecture and transportation are also the work of graphic designers. For example- graphics used to communicate safety information in high speed train.

Environmental graphic design incorporates elements from multiple disciplines in order to connect people to the places they visit. By combining graphic, architectural, interior, landscape, and industrial design, environmental graphic designers can enhance a person’s experience.For example- Office Branding, Stadium Branding, Exhibitions, Event Spaces

5. Video Game Art/ Motion Graphics

Graphic designers can also specialize in motion and will help in the creation of videos, gif and animation that can be used on the internet to promote the brand. Developing visual elements for gaming.For example- Video Games, Apps, GIFs, Animated texts, Advertisements, Title sequences and end credits, Internet banners.

6. Publishing

The most competitive form of graphic design is Publishing. Covers and layout of books and magazines, which can make or break their sales graph is the work of the designer.

Publication design traditionally refers to print medium– such as books, magazines, newspapers, etc. Digital publication design applies traditional elements of art such as color, typography, and space.

For example- Books, Magazines, Newsletters, Catalogs, Newspapers, eBooks

7. Web Design

Graphic design is one of the elements of web design. Web designers typically build on graphic elements such as images and layouts to create boundary. Page layout, choosing images, and deciding on the best typography for a website are the roles of web design.


  • Web Designer

  • Creative Director

  • Photo Editor

  • Architecture & Engineering Drafter

  • Video & Film Editor

  • Graphic Designer

  • Product Designer

  • Multimedia Artist

  • Flash Designer

  • Animation/Animator

  • Art Director

What is the workplace of a Graphic Designer like?

Many of the designers are hired in specific design services, publishing, or advertising, relations, and related services industries.

Graphic designers generally work in studios where they have access to all the architectural items such drafting tables, computers, and the software necessary to create their designs. Although many graphic designers work independently, those who work for specialized graphic design corporations often work as part of a design team. Some designers telecommute. Many graphic designers work in partnership with associates on projects or work with clients located around the world.

Knowledge Required

1. Engineering and Technology

Knowledge of design, computers and electronics, photo-editing and soft-wares

2. Communications

Knowledge of multimedia

3. Arts and Humanities

Knowledge of English language, music, dance, visual arts, drama, orsculpture and mathematics

4. Business

Knowledge of customer service

5. Accuracy and attention

Knowledge of calculations and perception

Skills Required –

1. Listening skills- Listening to others, not interrupting, and asking good questions, understanding the desired idea to be designed

2. Communication Skills- talking to others, putting up the idea and explaining and understanding other’s perspective and thought

3. Problem Solving Skills- noticing a problem and figuring out the best way to solve it, finding new, creative innovative ideas for a particular problem or situation

4. Analytical skills. Graphic designers must be able to look at their work from their consumers point of viewand examine how the designs that are developed will be understood by customers to ensure they convey the client's desired message.

5. Artistic ability. Graphic designers must be able to create designs that are artistically interesting and pleasing to clients and consumers. They create rough sketches of design ideas, either by hand sketching or by using computer software’s.

6. Persuasive skills. Graphic designers must connect with clients, customers, and other designers to make sure that their designs accurately convey the specified message and effectively communicate information. Persuade them with their work and attract more and more clients

7. Computer skills. Most graphic designers use particular graphic design software to organize their designs.

8. Creativity. Graphic designers must be able to think of new approaches to connecting ideas to consumers. They develop unique designs that communicate a message on behalf of their clients.

9. Time-management skills. Graphic designers often work on several projects at the same time, each with a different deadline.So, they need to maintain the dead line for the tasks being assigned.

Technology Skills-

1. Graphic- Photoshop, Illustrator, InDesign

2. Web -Photoshop, Illustrator, InDesign, Dreamweaver, CSS, HTML, prototyping

3. Motion- Photoshop, Illustrator, Cinema, Mya, After Effects, Blender, 3D max

4. Architecture- AutoCAD, 3ds Max Design, Rhino, Grasshopper, V-Ray, SketchUp, Revit, ArchiCAD, Photoshop, Illustrator

5. Product- 3ds Max Design, AutoCAD, SolidWorks, AcceliCAD, MathCAD, Catia, Ansys

6. platform development software

7. Graphics or photo imaging software

8. Computer aided design CAD software

9. Sketch up

Abilities –

1. Verbal

  • communicate by speaking

  • listen and understand what people say

2. Ideas and Logic

  • create new and original ideas

  • come up with lots of ideas

3. ability to draw well (virtual and reality both)

4. ability to work on the analysis of target audience and possible options of communication with it

5. ability to apply different techniques of drawing and painting, preferably both with manual and digital tools (Photoshop, Illustrator etc.)

6. ability to learn and self-improve all the time as the sphere is extremely dynamic and diverse etc.


  • Attention to Detail (Job requires employees to concentrate and focus on the work, focused individual)

  • Innovation (New Innovative, creative ideas should be present in the employee)

  • Dependability (Work type and nature of tasks Depends on the target audience)

  • Initiative(Job requires the person should be able to initiate the works and is able to do without any supervision or guidance)

  • Achievement/Effort (Achievement of the employees depends on the creativity they have used and how attractive the work is)

  • Adaptability/Flexibility(Employee should be open to all ideas and thoughts given by others, should be adaptable to any culture)


Bachelor's degree or associate's degree is usually needed. However, those with a bachelor’s degree in another field may pursue technical training in graphic design to satisfy most hiring qualifications.

Many programs provide students with the chance to create knowledgeable portfolio of their designs. This means collecting samples of their designs from classroom projects, internships, or other experiences. Students can use these samples of their work to demonstrate their design skills when applying for jobs and bidding on projects. A good portfolio often is that the deciding think about getting employment.

Graphic designers must continue with new and updatedspecial effects and style software, either on their own or through formal software training programs. A considerable amount of work-related skill, knowledge, or experience is required for these occupations.

Graphic designers often gain their initial experience through internships. Internships provide aspiring graphic designers an opportunity to workdesigners and to experience the design process from concept to completion, in some cases while completing a design program.

Certification programs are generally available through software package vendors. Certification in graphic design software can demonstrate. A level of competence and should provide a jobseeker with a competitive advantage.

Job outlook –

New job opportunities are less likely within the future. Employment of graphic designers is projected to grow 3 percent over the subsequent ten years, slower than thetypical for all occupations. Graphic designers are expected to face strong competition for available positions.

Many talented individuals are interested in careers as graphic designers. Prospects are getting to better for job applicants who work with various sorts of media, like websites and print publications.

The projected change employed of graphic designers varies by industry. For example, employment of graphic designers in newspaper, periodical, book, and directory publishers is projected to say no 22 percent over subsequent ten years. However, employment of graphic designers in computer systems design and related services is projected to grow 20 percent over an equivalent period. Companies are continuing to extend their digital presence, requiring graphic designers to assist create visually appealing and effective layouts of websites.

The change employed of graphic designers from 2012 to 2022 is projected to vary by industry. Employment of graphic designers in newspaper, periodical, book, and directory publishers is projected to say no 16 percent from 2012 to 2022. However, employment of graphic designers in computer systems design and related services is projected to grow 35 percent over the equivalent period. With the increased use of web, graphic designers are going to be needed to make designs and pictures for portable devices, websites, electronic publications, and video entertainment media.

An entry-level printmaker / Designer but 1-year experience can expect to earn a mean total compensation (includes tips, bonus, and overtime pay) of ₹205,609. An early career Designer with 1-4 years of experience earns a mean total compensation of ₹283,434. An experienced Designer with 10-19 years of experience earns a mean total compensation of ₹424,748.


1. Is Graphic Design a good profession in India?

  • To become a good graphics designer in India you need to learn Photoshop, Illustrator, CorelDRAW, Indesign, After effects (for motion graphics). Nowadays, motion graphics are in the trend, you may have seen many animated videos, whiteboard videos, or carto... Yeah, Graphic Designing is the best career option in India.

2. Is graphic design hard?

Graphic designing isn’t hard if you are keen on it and see yourself during a creative sphere. ... also, in graphic Designing many sorts of work, so which sort of work you choose. if you select Website Graphics it is a bit easy but if you select Printing Graphic designing it is very hard.

3. What is the highest salary a Graphic designer gets in the world?

According to PayScale, the typical salary for a graphic designer is $40,073 per annum, with a reported salary range of $25,698 to $59,010. The highest paid graphic designers are in San Francisco, where the typical yearly salary is $52,000 per annum.

4. Which school/university is good for the course?

  • Southern New Hampshire UniversityProgram: BA - Graphic Design & Media Arts.

  • Full Sail UniversityProgram: BS - Graphic Design. ...

  • Los Angeles Pacific University Program: Bachelors - Liberal Studies (B.A.) ...

  • Purdue University Global Program: BS - Liberal Studies.

5. What is the average salary an individual earns per month in this field?

In India, the average salary for a Graphic Designer is ₹ 16,703 per month.(Feb 17, 2020)

6. What are some of the best universities in India for this course?

Top universities of India for Graphic Design are-

  • NID Ahmedabad (National Institute of Design)


Total Fees ₹ 5.79 L - 7.54 L

Courses offered-

Total Fees: ₹ 7.54 Lakh

|4 years course duration

Total Fees: ₹ 5.79 Lakh

30 months

Approved by: UGC,AICTE, IGNOU

B.B.A. (Bachelor of Business Administration)

Duration: 3 Years

Fee: 1.8 Lacs (Annually)

Study Mode: Regular

Symbiosis Institute of Design, Pune

Viman Nagar,Pune

Exams Conducted : SEED

Popular Courses : B.Des

Ownership : Private


Total Fees: ₹ 16.20 Lakh

|4 years


Total Fees: ₹ 16.20 Lakh

|4 years


Total Fees: ₹ 16.20 Lakh

4 years


Total Fees: ₹ 16.20 Lakh

4 years


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