WHAT IS EVENT MANAGEMENT?
Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.
The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organisations, and interest groups hold events in order to market their label, build business relationships, raise money, or celebrate achievement.
The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans. Each event is different in its nature so process of planning & execution of each event differs on basis of type of event.
WHAT DOES AN EVENT MANAGER DO?
The event manager is the person who plans and executes the event, taking responsibility for the creative, technical, and logistical elements. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation, and client service.
Due to the complexities involved, the extensive body of knowledge required, and the rapidly changing environment, event management is frequently cited as one of the most stressful career paths, in line next to emergency surgeons.
Event Manager Job Description. Also known as Event Planners or Event Coordinators, Event Managers perform tasks such as finding and booking venues, liaising with clients and suppliers, handling logistics, managing budgets and invoicing, organizing accreditation, managing risk, and presenting post-event report
TYPES OF EVENT MANAGEMENT
1. Personal Events
If you want to organize an event for your personal work, it requires more time, effort and dedication to complete. In the catering arrangements, you have to choose different types of menus, venue booking, guest lists, design the décor etc. Personal management companies only deal with indoor events in the past but nowadays they will manage outdoor events too. If you want to arrange a party, then choose a personal event management company which will provide a party to life with beautiful patterns, colours, lighting effects, spectacular backdrops, etc. These things will make your guests so happy and fulfil the party. Moreover, these event management companies are specialized in organizing uniquely themed, funky events. The event management company will discuss with the customer to know their needs and arrange the plan based on their budget. They provide menu planning, venue booking, and marquee erecting and live entertainment in the event.
2. Leisure Events
Leisure Event management is one of the different and interesting fields. The leisure event management company provides services like managing facilities of sports grounds, parks, recreation centers, entertainment venues, managing a festival or celebration, sporting contest etc. The leisure event management companies manage these activities with the help of an engaged and enthusiastic team who will reach the target audience. The professionals in this field will know the necessary planning and administration needs to manage these events. The best professionals will understand the events and plan based on their needs. The leisure event manager will add values to improve their performance by using new technologies like screen and sounding systems in cinemas, simulators or white-knuckle rides to attract visitors, motivating and engaging audiences, etc. They also concentrate on staff managed to arrange the events without any disturbance and make the party full of joys.
3. Organizational Events
The organizational event manager must have the knowledge of logistical, technical and creative factors that will make the event joyful and successful. They will provide you the event design, visual production, logistics, scriptwriting, budgeting, negotiation, customer services etc. The event manager should take the correct decision to decorate the stage more creative and attractive based on the theme in the organizational events. The qualities of the best event manager are to handle the technical plans effectively and also know how to transfer the message to the audiences. The event management companies should hire the experienced manager in marketing, communications and brand building plans. The manager should know all the things rather than simple plan. The commercial, political, charitable events, sales events like product launches etc are some of the organizational events. The company requires thousands of people for catering, entertainment, accommodation for all the guests at the party. The event management company should arrange the separate staff for choosing the room, arranging seats for guests, and the detailed budget for the event. These services are well provided by the organizational event s management company.
4. Culture Events
The cultural events are conducted mainly to enrich the city’s old culture. The team of the cultural events will create memorable outdoor spectacles, unexpected arts, gaming, unique festivals, entertainment, etc with the permission of local government authorities. Each and every year, cultural events will be conducted with innovative programmes and events, entertainment, advertisement etc. Arranging and conducting a cultural event is not an easy thing, it requires hard work. The cultural event managers will concentrate to present artistic and cultural programmes to the public. The managers also have to take care of local cultural, plan based on the place, health care, follow safety rules and also make the profit. Cultural event manager must have enriched skills in finance, arts marketing, public relations, and the latest technologies.
KNOWLEDGE AND SKILL AREAS THAT NEED TO BE ACQUIRED
1. GREAT INTERPERSONAL RELATIONSHIP An event manager has to work with a team and other people in order to ensure the event is a success. This means that the manager should have the ability to tell and listen without any issues. It is important that the event manager understands what the client needs and then find ways to fulfil those needs or come up with different options.
Developing interpersonal skills is a necessity, but some people are born with these skills. Such people are able to manage their team or communicate effectively and it is these people who often make great event managers.
2.Flexibility Nothing is fixed when organizing events. Everything is in a state of flux and things can change at a drop of a hat. Hence, an event manager should be flexible to take these changes in stride and work accordingly. You need to be ready to face any sort of situation and be able to think on your feet. If you have always been flexible where work is concerned, you are carved to become an event manager.
3.Energetic Events are extremely demanding and if you want to host a successful one, you should be full of energy and passion. Do you love to deal with every challenge with zest and passion? If so, you are born an event manager without a doubt!
4.CreativeandInnovative
To be a successful event manager, you need to do things differently. This requires innovation and creativity. If you are the kind of person who always thinks out-of-the-box, you are destined to be a successful event manager. This means that problems and challenges are not an issue for you, as you have an innate ability to resolve them creatively.
5.KeenEyefordetails
It is the small things that matter. Do you always delve into things and look at minute details and try to get everything right? Well, then you are fit to be an event manager, as your keen sense of observation will prevent small things from blowing up and turning into big issues. Attention to detail allows you to ensure that everything is properly organized and in place for the event.
6.GoodTimeManagementSkills Your multitasking abilities are an indication that you are tailor-made to be an event manager. You have the ability to prioritize things at work and this allows you to be more productive and achieve more within a limited time period.
7.PassionateandEnthusiastic
This is an inherent quality and people are often born with this quality. It is only then they can excel in their chosen line of work. As a successful event manager, you have to have passion and this is what allows you to be productive and overcome obstacles that you face while organizing events.
8.Leadershipskills
Leaders are born and not made. This is an old saying and it is true for event managers as well. You have an innate quality for leading people and this is what shows that you were born to be an event manager. Your outstanding leadership skills help guide your team towards the end goal and that is why your events are a roaring success.
9.SuperiorOrganizationalSkills
Everything in an event has to be seamlessly choreographed, so that each step of the event goes off smoothly. However, organizational skills can be learned, but mastering them is difficult if you are not born with them. So, with your superior and exceptional organizational skills, one can easily say that you were born to be an event manager.
10.TechSavvy
Event management has changed tremendously with the availability of technology, so you should be well-versed in using it. This will help you get things done faster and also make you more efficient and productive as an event manager. Today, event managers have access to a wide range of event management software, such as event ticketing software, venue management software and more that makes their work easier.
WORK VALUES
Commitment to Customer Service
We believe communication is key; we endeavour to ensure our clients are well informed and receive regular updates. Clear, concise and friendly communication is vital.
Building Relationships
Event & Conference Co. is a business built on the value of strong networks. We endeavour to continually grow our industry connections, ensuring our clients are offered cost effective, quality services.
Creativity
Our out of the box approach allows for a different way of thinking and ultimately a unique experience for those attending events managed by Event & Conference Co.
A fun yet effective work environment
It is the ability to manage stress in an effective manner that makes us successful. Providing a supportive and fun culture has been key to our growth.
Integrity
All work will be completed in an ethical and honest manner. The reputation of our business and clients is of upmost importance.
Attention to detail
Our systems and processes have been created to ensure a professional service, meeting the highest standard of work every time.
EDUCATION
Event Management Eligibility Criteria
Candidates who wish to secure admission in event management courses offered at colleges/universities at the UG level should have cleared their 10+2 from a recognised institute with a minimum aggregate of 45%. Most colleges also specify that candidates need to be fluent in Hindi as well as English if they wish to pursue event management course.
On the other hand, in order to be eligible to secure admission in PG courses offered in the field of event management aspirants should be graduates from recognised institutes such that they have received passing marks at the graduation level. Candidates from any stream can pursue a PG level course in Event Management, however, aspirants with a mass communication background would be preferred.
Event Management Course Curriculum
The syllabus taught as part of an event management course is known to vary from college to college. Apart from this, the course curriculum also depends on the degree that aspirants secure on completion of the course. Candidates are informed that at the UG level they would be able to study event management as part of a Mass Communication course.
JOB OUTLOOK AND TOP RECRUITMENT
After completing a course in Event Management aspirants can consider pursuing any of the below-mentioned job profiles:
Event Planner: In such a job profile one is responsible for planning all the details of an event. The event can be a conference, corporate event or a wedding. An Event Planner makes a detailed plan for the event right from the theme, logistics to the budget.
Event Manager: In this job profile one is responsible for each and every aspect of the event that they are organising for their client. The tasks assigned to an event manager range from conceptualising, planning, organising and executing an event in a hassle-free manner.
Exhibition Organiser: The job profile of an exhibition organiser is similar to that of an event planner. The primary difference being that an exhibition organiser plans as well as executes fairs and exhibitions.
Stage Decorator: In such a job profile one is responsible for designing the stage layout for the event. The stage for an event can have a podium and table on which dignitaries are expected to sit or at a wedding it can be the place where the bride and groom sit. The responsibility of a stage decorator can include arranging as well as placing props on the stage which are in tune with the theme of the event and make the stage stand-out among other decorative elements of the venue.
Wedding Planner: In such a portfolio one needs to look after every small detail related to organising a wedding. A wedding planner helps their clients in planning the various wedding functions and offers his/ her services in working out details like preparing the guest list, guest invitations, deciding the wedding theme, menu as well as other logistics.
Logistics Manager: In such a job profile one is responsible for managing transportation of equipment, guests and other things required for the event.
Event Management Top Recruiters
Some popular firms/ companies that hire event management graduates are as listed below:
360 degrees
Percept D Mark
Wizcraft International Entertainment Pvt Ltd
DNA Networks Pvt Ltd.
Cineyug Entertainment
Cox and King
Sita Conferences
E-Factor
Sercon
Tafcon Group
TCI Consultancy Services and 'e' Events
Fountainhead Transmedia
DETAILED WORK ACTIVITIES AND RESPONSIBILITIES
Brainstorming and implementing event plans and concepts.
Handling budgeting and invoicing.
Liaising and negotiating with vendors.
Negotiating sponsorship deals.
Handling logistics.
Updating senior management.
Managing branding and communication.
Developing event feedback surveys.
SALARY STRUCTURE
The average salary for an Event Manager is ₹ 19,063 per month in India. Salary estimates are based on 470 salaries submitted anonymously to Indeed by Event Manager employees, users, and collected from past and present job advertisements on Indeed in the past 36 months. The typical tenure for an Event Manager is less than 1 year.
FREQUENTLY ASKED QUESTIONS
What is some good advice for event management Students?
Begin Early. Begin planning as soon as you possibly can. ...
Remain Flexible. ...
Negotiate. ...
Assign Responsibilities. ...
Create a Shared Document. ...
Have a Backup Plan. ...
Do a Run Through. ...
Photograph Everything
What is like being an event manager?
is true that the job can have many perks, but it certainly isn't always as glamorous as many people imagine!
In reality it is hard work. It involves long, long hours and plenty of pressure to ensure everything goes to plan. If you are looking for a set 9 to 5 job this probably isn't the career for you to choose. Flexibility is key and you need to be prepared to work relentlessly and for as long as necessary to ensure that everything is ready on time for your event.
Moreover, when the event is in full swing on the day/night there is often no time to relax (or even sometimes to eat!). At the end of the day you are putting on the event for other peoples benefit, delight and objectives, you are there to do a job and not to enjoy yourself!
Of course, jet setting across the world or even just to other towns and cities sounds exciting but often you have little or no time to explore the outside world before you are back on the plane/boat/train/car back home again
How difficult it is to become an event manager?
Every career that can match your strengths is a great career. No career is a bad choice. However, it depends on what suits you and what doesn't suit you.
Let's list down the positives and the negatives of an event management career.
Pros:
1. It's definitely exciting to meet up with a lot of people. Especially for extroverts.
2. It's a vibrant field wherein so many operational challenges need to be solved. So, no shortage of excitement.
3. Helps you to make new connections.
4. Event management can take you places. Afterall, getting exposure to new places is so much fun.
5. You will have to be constantly on your toes thinking about what new concept/format to apply to entice audience, engage audience. Remember, creative juices flowing all your time. Quite exciting.
Cons:
1. Working hours can get really odd.
2. Initial salaries will be low unless you prove yourself with larger and high-stake opportunities.
3. You will have to deal with all kind of people. (Bad, ugly)
4. There may not be weekends.
5. You may fall into bad company. So, you have to be really careful and safeguard yourself.
Is it worth doing event management?
And enjoy a great gathering? Then a career in event management may be the perfect career for you! Event Managers spend their lives planning memorable events for their clients, and ensuring that these special functions run perfectly on the day. It can be an incredibly exciting, busy and fast-paced career.
What are the best colleges for event management?
· Amity School of Communication.
· National Institute of Event Management.
· Apeejay Institute of Mass Communication.
· National Institute of Fashion and Events.
· Institute of Mass Communication Film & Television Studies.